Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
travel to the United States
Fairmont Hotels is launching a new brand campaign all about making special happen during travel. From private planes to secret teas, Fairmont Hotels & Resorts invites guests to discover just how Make Special Happen can unfold across Canada. Launched on May 19th, Make Special Happen is Fairmont’s new global campaign, a cinematic homage to the brand’s legacy of iconic celebrations. Shot at Toronto’s Fairmont Royal York and directed by Jean Claude Thibaut, the film follows a cast of charismatic characters as they prepare for a grand gathering, capturing the joy of every journey toward something unforgettable. But this campaign isn’t just Read more
Canadians continue to avoid U.S. travel in huge numbers, according to new data from Statistics Canada. StatsCan says Canadian return trips from the United States in April plummeted 35.2% compared to the same month in 2024. The number of Canadians returning from the U.S. in April by air was down 19.9%. The number of Canadians returning from the U.S. by car in March was down 31.9%, while air traffic was down 13.5%, which means the boycott gained significant strength last month in both categories. Canadian airlines have cut back significantly on flights to and from the U.S. Read more
Whether you’re a visitor or a U.S. resident, it’s always good to maximize your US vacation with value-stretching travel tips. Here are some great suggestions from Brand USA. Even with exchange rates that makes things tough for Canadians, Aussies and other visitors, traveling to the United States doesn’t have to break the bank. Dozens of destinations and experiences across the country are both affordable (or even free!) and, of course, unforgettable. “Unforgettable experiences don’t have to come with a high price tag,” says Fred Dixon, president and CEO of Brand USA. “Whether it’s a breathtaking road trip along scenic coastlines, Read more
New travel numbers suggest Canadians made fewer return trips from the United States last month compared to the same time last year, with a sharp decline in trips by car and by plane. Statistics Canada says the number of Canadians returning from the U.S. by car last month was down almost 32% compared to March 2024. That’s a significant increase from February, when car trips from Canada to the States were down 23%. It’s also the third straight month of decline for Canadian car trips to the US. Stats Can says return trips by air from the U.S. were down Read more
